Best Shopify email marketing apps reviewed in 2026

Email marketing apps are a common way to follow up on abandoned checkouts and bring past customers back without paying for another click. Every app here sends campaigns and automated emails. The gaps appear in SMS, WhatsApp and how far you can build your own flows.

I installed 9 Shopify email marketing apps on a test store and compared their features, pricing and merchant reviews. Below, you'll find what each one does well, where it falls short and the type of store it suits best.

Which Shopify email marketing apps made my shortlist?

I selected apps that send campaigns and automated emails from Shopify. Of these, 8 have a rating of 4.7 or higher and a merchant review from the last 12 months. MailerLite doesn't, at 2.4 stars, but I kept it because it's a well-known email platform and you should see what its Shopify reviewers report. These 9 email marketing apps made my shortlist:

1. Vitals: all-in-one Shopify app with email, web push and 40+ apps in one subscription
2. Seguno Email Marketing: email marketing that works inside Shopify Admin, with strong support
3. Omnisend: email, SMS and web push with a free plan
4. Klaviyo: detailed segments and flows across email, SMS and WhatsApp
5. GSC Email Marketing + Popups: unlimited contacts, with paid plans that charge by emails sent
6. ONE: AI, Pop Up, SMS Marketing: email and SMS alongside checkout upsells and rewards
7. AfterShip Email Marketing: a low entry price with SMS and web push on every plan
8. Avada Email Marketing: SMS and WhatsApp on a low-cost plan
9. MailerLite Email Automation: a known email platform with a weak Shopify connection

How did I review the best Shopify email marketing apps?

I installed each app on a test store, then went through each App Store listing, every plan and the newest and lowest-rated merchant reviews.

I looked at these details for each app:

• Automations: which emails go out on their own and whether you can build your own
• Campaigns: how you build a newsletter, who you can send it to and when
• Channels: whether the app also sends SMS, WhatsApp or push notifications
• List growth: which popups and signup forms it includes
• Testing and reports: whether it runs A/B tests and what it reports on each email
• AI features: what AI does in each app, such as writing campaigns or building segments
• Integrations: which tools it works with
• Setup: how long each app took me to get a first email ready
• Design: which templates and editing tools each app offers, and whether you can use your own HTML
• Speed: what one more app does to page speed on a store that already has many
• Pricing: how each app charges, its plan limits and what each plan includes
• Reviews: what the newest and lowest-rated App Store reviews say, including about support

I ranked the list by where I'd start for a typical store, with the all-in-one app first, then the email apps in the order I'd try them. MailerLite comes last because of its reviews.

What did I find across these Shopify email marketing apps?

I found 5 main options across the apps I reviewed. The apps differ on which ones they include, so check which you need before you compare prices:

• Campaigns and automated emails: newsletters you send when you choose, plus emails that follow a shopper's actions. All 9 apps include both, but plans and limits differ.
• Custom automations: flows you build yourself, such as a series for first-time buyers. Seguno lists them on Standard and Avada lists unlimited flows. Omnisend, Klaviyo, ONE, AfterShip, GSC and MailerLite tag automations or drip campaigns, so ask how far each goes. Vitals has fixed automations that you can edit but not add to.
• SMS: text messages from the same app. Omnisend, Klaviyo, ONE, AfterShip and Avada send them. Seguno connects to Postscript, and GSC and MailerLite don't list SMS.
• Push notifications: browser or phone alerts to shoppers who opt in. Vitals, Omnisend, AfterShip and Avada list web push, Klaviyo lists mobile push and ONE tags push notifications.
• Popups and signup forms: ways to collect emails on your store. GSC, Omnisend, Klaviyo, ONE, AfterShip, Avada and MailerLite include them, Seguno adds them on Standard and Vitals has a separate Pop-ups app in the same subscription.

I also found these differences beyond the main options:

• A/B testing: GSC keeps it for its paid plans, and Omnisend, Klaviyo, ONE, AfterShip, Avada and MailerLite list it. I didn't find it on Seguno's listing or the Vitals email page.
• WhatsApp: only Klaviyo and Avada list it.
• AI features: Klaviyo's Composer builds campaigns, and Omnisend builds segments and popups from a description. Seguno works with Sidekick, ONE writes copy and translations and AfterShip keeps AI recommendations for Premium. GSC and MailerLite tag AI generation. With Vitals MCP, you can do everything in Vitals with Claude or ChatGPT, from building a campaign to asking how it did. I didn't find any AI features on Avada's listing.
• Reports: all 9 report on results. Vitals shows delivered, opens, clicks and orders per email, Klaviyo adds predictive analytics and Seguno adds enhanced reporting on Standard.
• Design: almost every app was highly responsive, user friendly and customisable on my test store. Beyond that, Omnisend lists 250+ templates, Seguno 200+ with Canva and Klaviyo 160+ on its Email plan. Vitals offers a drag-and-drop editor or your own HTML, and GSC adds template import on Pro.
• Setup: Vitals was the quickest, at about 10 to 12 minutes. The other 8 each took me about 15 to 20 minutes.
• Speed: one email app alone didn't hurt my page speed, but a store also needs apps for reviews, bundles, discounts, gifts and visitor recordings, and each one adds to the load. Vitals surprised me here, because its 40+ apps share one script, so I could turn any of them on or off without worrying about load time.

What are the best Shopify email marketing apps?

Vitals is my top pick, because its email and push apps come with 40+ other apps in one subscription. Seguno comes next for stores that want a dedicated email app inside Shopify Admin. The 7 reviews after it suit SMS, detailed segments, a large list you rarely email or a tight budget, and the last one explains what to check before you choose MailerLite.

1. Vitals

Vitals is an all-in-one Shopify app, and its Email Marketing and Push Marketing apps are 2 of 40+ apps in one subscription. It makes more sense when you also need reviews, bundles or popups and don't want a separate app for each.

Why I like this app:

I like how little there is to build, with Abandoned Checkout, Welcome and Thank You emails that start once I switch them on. Push also reaches shoppers who allowed notifications but never gave an email. My first email took me about 10 to 12 minutes, and both apps load from the same script as the other 40+ apps. Emails have no send limit either. However, I can't build my own automations, I didn't find A/B testing or SMS campaigns and every push campaign goes to all subscribers.

Features:

• Abandoned Checkout, Welcome and Thank You automations, each with up to 3 emails
• Campaigns from a template, your own HTML or a drag-and-drop editor
• Sends to your whole list or a Shopify customer segment
• First names with a fallback word, and scheduled sends
• A cooldown that skips customers you emailed in the last few hours
• Contacts from Shopify or a CSV import
• Sending from your own verified domain
• Delivered, open rate, click rate and orders for each email
• Web push with Abandoned Cart and Welcome automations, plus campaigns
• Push prompts with your own look, timing and translated buttons
• Impressions, click rate, orders and sales for each push
• Pop-ups, Spin the Wheel and Back in Stock in the same subscription for growing your list
• Vitals MCP, for doing everything in Vitals with Claude or ChatGPT
• 40+ apps in the same subscription

Pricing: Vitals has one plan, with all 40+ apps included:

• All in one plan: $29.99/month
• Trial: 7 days

Reviews: Vitals has 4.9 stars from 2,974 reviews on the Shopify App Store. Recent reviewers like having many apps together and praise customer support. One low-star reviewer in February 2026 says they couldn't reach the team, and Vitals says it followed up by email and Instagram.

Best for: A store that wants email, web push and popups in one subscription, along with reviews and bundles.

See Vitals on the Shopify App Store

2. Seguno Email Marketing

Seguno is an email marketing app that works inside Shopify Admin and uses your existing segments, discounts and products. Choose it when you want a dedicated email app and don't want to learn a separate platform.

Why I like this app:

Working inside Shopify Admin is the main draw, because I didn't have to move between 2 dashboards. The free plan also includes unlimited sending, pre-built automations and unique discount codes. Setup took me about 15 to 20 minutes. Recent reviews are the strongest in this list, and one merchant says Josh on the support team walked them through automations with video and pictures. But cart abandonment and popups start on the $35/month Standard plan, and I didn't find SMS or A/B testing on the listing.

Features:

• Pre-built automation series, with custom multi-email automations on Standard
• Browse and cart abandonment on Standard
• Back-in-stock alerts on Standard
• Remail non-openers on Standard
• Popups, reviews and banners on Standard
• 200+ templates, Canva and custom code
• Unique discount codes
• Sidekick and built-in AI tools for drafting emails
• Connectors for Claude and ChatGPT
• Deliverability help and spam protection
• Postscript for SMS, plus Shopify Flow, Klaviyo and Mailchimp

Pricing: Seguno charges by subscribers:

• Starter: free, up to 250 subscribers, designer templates for purchase
• Standard: $35/month, 2,500 subscribers
• Pro: $215/month, 25,000 subscribers, with one-on-one onboarding, a deliverability audit and a Customer Success Manager
• Trial: 10 days on paid plans

Prices rise as your list grows.

Reviews: Seguno has 4.8 stars from 734 reviews on the Shopify App Store. Recent reviewers mostly praise support, and one says a problem was fixed in about 30 minutes. Another, who came from Magento and Mailchimp, says Seguno tracks orders correctly where Shopify's own email didn't. Low-star reviewers say emails went to spam, a review automation sent very few emails and the templates look bland.

Best for: A store with a growing list that wants to send everything from inside Shopify Admin with help from a support team.

See Seguno Email Marketing on the Shopify App Store

3. Omnisend

Omnisend is an email and SMS marketing app with web push, popups and signup forms. I'd choose it when you need your first email tool and expect to add SMS later.

Why I like this app:

I found the most complete free plan here, with popups, forms, abandoned cart and welcome emails and 24/7 support. I can also describe a segment and the built-in AI makes it, and ChatGPT or Claude can work with it through MCP. Getting ready took me about 15 to 20 minutes. One reviewer says support fixed domain authentication and had them ready to send within an hour. However, the free plan stops at 500 emails a month, and Standard caps sends at 6,000.

Features:

• Welcome, abandoned cart and post-purchase automations
• Campaigns, newsletters and 250+ email templates
• SMS from $0.007/message on Pro
• Unlimited web push on Standard
• Popups and signup forms, with Forms AI on Standard
• AI segments, and AI product recommendations on Pro
• ChatGPT and Claude through MCP
• A/B testing
• Advanced reporting on Pro
• 24/7 email and live chat support

Pricing: Omnisend charges by contacts and emails:

• Free: 250 people, 500 emails a month
• Standard: from $16/month, 500 contacts, 6,000 emails a month
• Pro: from $59/month, 2,500 contacts, unlimited emails

Prices rise as your list grows, and the first 3 months have 30% off. Your emails carry Omnisend's branding until you reach Standard. I didn't find a free trial on the listing.

Reviews: Omnisend has 4.7 stars from 3,203 reviews on the Shopify App Store. Recent reviewers praise support, and one moved from Klaviyo to save costs but says list cleaning costs extra. A low-star reviewer who moved 200,000 emails says deliverability collapsed, and Omnisend replied with what it found in their campaigns.

Best for: A new store that wants a free start now and SMS from the same account later.

See Omnisend on the Shopify App Store

4. Klaviyo

Klaviyo is an email, SMS, WhatsApp and mobile push platform with detailed segments and flows. It makes more sense when you have a growing list and someone who can spend time on segments.

Why I like this app:

The depth is what I'd pay for here, with predictive analytics, send time optimisation and multi-channel segments and flows on the Email plan. Composer also builds campaigns with AI, and 350+ integrations feed in data from tools such as Recharge and Gorgias. A guided setup creates a signup form, welcome email and abandoned checkout flow, and it took me about 15 to 20 minutes. The main drawback is cost, because reviewers say bills climb with active profiles.

Features:

• Welcome, abandoned checkout and back-in-stock flows
• Email, SMS, WhatsApp and mobile push
• Popups and signup forms
• Composer, for building campaigns with AI
• AI segments and flow triggers
• Predictive analytics and send time optimisation on Email
• Multi-channel A/B testing
• 160+ campaign templates on Email
• 350+ integrations
• Customer Hub and Customer Agent
• 11 languages

Pricing: Klaviyo charges by active profiles and SMS credits:

• Free: 250 active profiles, 500 emails a month
• SMS: from $15/month, 1,250 credits
• Email: from $20/month, 251-500 contacts

Prices rise as your list grows. I didn't find a free trial on the listing.

Reviews: Klaviyo has 4.7 stars from 3,431 reviews on the Shopify App Store. Recent reviewers like Composer, and one says the platform can feel large until you take the free webinars. Low-star reviewers call it expensive for small stores and hard to manage, and one blames an extra Klaviyo script for slowing their site.

Best for: A growing brand with enough list and sales data to use detailed segments across email, SMS and WhatsApp.

See Klaviyo on the Shopify App Store

5. GSC Email Marketing + Popups

GSC is an email marketing and popup app from Getsitecontrol that doesn't limit your contacts. Choose it when you have a large list but only email it now and then.

Why I like this app:

The pricing model caught my attention, because the free plan has unlimited contacts and paid plans charge for emails sent. A store with a big list and a monthly newsletter can pay far less here than on a contact-based plan. Pro also adds A/B testing, unique single-use discounts and template import. My first email took me about 15 to 20 minutes. However, I didn't find SMS or push on the listing, and it has only 59 reviews, many of them short notes about support.

Features:

• Abandoned cart, welcome, post-purchase, win-back and review request emails
• Campaigns and newsletters with templates
• Popups, banners, surveys, quizzes and signup forms
• Segments, tags and contact scoring
• A/B testing for emails and popups on Pro
• Unique single-use discounts on Pro
• Anti-spam checks and sender reputation safeguards
• Advanced sending modes on Pro
• Google Analytics, Google Sheets, reCAPTCHA, Klaviyo and Mailchimp

Pricing: GSC charges by emails sent and popup views:

• Free: unlimited contacts, 10,000 monthly widget views
• Pro: $19/month plus $1.60 per 1,000 emails, 100,000 widget views
• Pro Max: $29/month plus $1.40 per 1,000 emails, unlimited widget views

Yearly billing saves 26% to 28%. Pro also removes GSC's branding. I didn't find a free trial, or a price per email on the free plan, on the listing, so check that before you send.

Reviews: GSC has 4.8 stars from 59 reviews on the Shopify App Store. Recent reviewers praise Dan on the support team and the value for the cost. A 2025 low-star reviewer couldn't open the app, and Getsitecontrol says the Brave browser can block what it needs.

Best for: A store with a large list and an occasional newsletter that doesn't want a bill based on contacts.

See GSC Email Marketing + Popups on the Shopify App Store

6. ONE: AI, Pop Up, SMS Marketing

ONE is a marketing app that combines email and SMS with popups, checkout upsells, rewards and an AI assistant. I'd choose it when you want those tools together and already plan to use the upsells.

Why I like this app:

When I checked the plan, $9/month covered every tool in the app, from email and SMS to upsells and rewards. It also connects to Klaviyo, Mailchimp, Omnisend and Seguno, so a store can keep its current email tool. I spent about 15 to 20 minutes on setup. Reviewers often praise support, and one says the team replied at night on Thanksgiving to get their texts out. But the free plan only suits test stores, and the $9 plan stops at 50 active profiles.

Features:

• Email and SMS campaigns and cart recovery
• Abandoned cart, browse abandonment, welcome and win-back emails
• Popups and discount spin wheels
• One-click checkout upsells and product recommendations
• Rewards and discounts
• A/B testing, including coupon codes
• Ask ONE AI for copy and translations
• Klaviyo, Mailchimp, Omnisend, Seguno, Drip, Zoho, SMSBump, Yotpo and Attentive
• TikTok Shop, Instagram Shop, Google and YouTube, eBay and Amazon
• 19 languages

Pricing: ONE charges by active profiles:

• Sandbox: free for test, trial and sandbox stores only, 2 active campaigns
• Basic: $9/month, up to 50 active profiles, 50 active campaigns
• Trial: 10 days on Basic

Prices rise as your list grows, and the listing doesn't show the next steps. One reviewer says SMS costs extra on top of the plan, so ask for your price before you install.

Reviews: ONE has 4.9 stars from 995 reviews on the Shopify App Store, the highest rating here along with Vitals. Reviewers praise fast support and easy email building. In November 2026, one reviewer says an error hid their client data and stopped their emails and texts, and they updated the review to say the team fixed it.

Best for: A store that wants email and SMS alongside checkout upsells and rewards from one developer.

See ONE on the Shopify App Store

7. AfterShip Email Marketing

AfterShip Email Marketing is an email and SMS app with popups, web push and conversion tools. It makes more sense when your list is small and you want low-cost email with popups included.

Why I like this app:

I found a low way in, with unlimited emails for up to 500 contacts at $11/month. Every plan also includes popups, web push, coupons and campaign analytics, and the free plan sends 3,000 emails. It took me about 15 to 20 minutes to get a first email ready. However, customer segmentation and back-in-stock emails wait for the $179/month Premium plan. Recent low-star reviewers also say their accounts froze, including one with a 16,000-person list.

Features:

• Automated email flows based on shopping behaviour
• Templates for email and SMS
• Popups, including spin wheels
• Web push notifications
• A/B tests and one dashboard for results
• Countdown timers and upsell popups on Pro
• Unique coupon campaigns on Pro
• Birthday, price-drop and back-in-stock emails on Premium
• AI and on-site recommendations on Premium
• Shopify Flow, AfterShip and Klaviyo

Pricing: AfterShip charges by contacts:

• Free: 3,000 emails, up to 300 contacts
• Essentials: $11/month, up to 500 contacts, unlimited emails
• Pro: $119/month, up to 10,000 contacts, unlimited emails
• Premium: $179/month, up to 10,000 contacts, unlimited emails
• Trial: 7 days on paid plans

Yearly billing saves 17% to 18%, and prices rise as your list grows.

Reviews: AfterShip has 4.8 stars from 2,353 reviews on the Shopify App Store. A November 2025 reviewer praises a quick support fix. One recent low-star reviewer says the app disabled email within the stated spam limit, and another calls setup complicated. AfterShip replies to these reviews and asks for details.

Best for: A small store that wants cheap email with popups and web push, and doesn't need segments yet.

See AfterShip Email Marketing on the Shopify App Store

8. Avada Email Marketing

Avada Email Marketing is an app for email, SMS, web push and WhatsApp follow-ups with popups and forms. Choose it when you want WhatsApp and SMS on a small budget.

Why I like this app:

The $16/month Pro plan stood out, because it includes unlimited emails, unlimited flows, SMS and WhatsApp for up to 500 contacts. I also found spin-to-win popups and links to Judge.me, PageFly and Mailchimp. Setup took me about 15 to 20 minutes. Reviewers often name support agents such as Hana and Jasmine for quick help. The main drawback is that few written reviews have appeared since mid-2025, and older low-star reviews describe test emails and campaigns that didn't send.

Features:

• Abandoned cart, abandoned checkout and welcome workflows
• Newsletters and campaigns
• SMS and WhatsApp on Pro
• Web push notifications
• Popups, forms and spin to win
• Segments and product recommendations
• A/B testing
• Google and Facebook ads on Advanced
• An account manager and deliverability help on Advanced
• Judge.me, PageFly and Mailchimp

I didn't find any AI features in it.

Pricing: Avada charges by contacts:

• Free to install: 500 contacts, 12,000 emails
• Pro: $16/month, up to 500 contacts, unlimited emails
• Advanced: $47/month, up to 2,500 contacts, unlimited emails

The listing marks the free plan "Trial 14 days", so ask whether it ends after that. Prices rise as your list grows.

Reviews: Avada has 4.8 stars from 818 reviews on the Shopify App Store. Reviewers from 2025 mostly thank support staff by name. Low-star reviewers report test and campaign emails not sending, and one says the app sent last year's order confirmations to hundreds of customers. Avada replies to most of these and offers to help.

Best for: A small store that wants to reach customers on WhatsApp and SMS as well as email for a low monthly cost.

See Avada Email Marketing on the Shopify App Store

9. MailerLite Email Automation

MailerLite Email Automation connects your Shopify store to the MailerLite email platform. It makes more sense when you already use MailerLite and only need your customers and products in it.

Why I like this app:

Its price is what I noticed, with A/B testing and AI generation on the listing and paid plans from $12/month. It syncs customers, pulls products into emails and sends abandoned cart emails, and it took me about 15 to 20 minutes. One reviewer likes the platform itself, and another got newsletters out after a short learning period. However, I wouldn't choose it as a first email tool, because its 2.4-star rating is far below the others. Reviewers report tags that don't sync and automations that don't send.

Features:

• Customer and subscriber sync with Shopify
• Products in emails from your store
• Abandoned cart, welcome and win-back emails
• Popups, forms and landing pages
• Revenue tracking
• A/B testing
• AI generation
• Consent collection and your own email domain

Pricing: MailerLite charges by subscribers and emails:

• Free: 250 subscribers, 2,500 emails a month, chat and email support for 14 days
• Comfort: $12/month, 500 subscribers, 5,000 emails a month
• Power: $25/month, 500 subscribers, unlimited emails
• Trial: 14 days on paid plans

Yearly billing saves 10%. An older listing, MailerLite Classic, has 3.1 stars from 31 reviews.

Reviews: MailerLite has 2.4 stars from 27 reviews on the Shopify App Store, and the newest dates from September 2025. That reviewer says tags stopped automations sending and support took 3 weeks. Others report errors setting up popups and automations, and an abandoned cart block that didn't work.

Best for: A store that already sends through MailerLite and can test the Shopify connection before it relies on it.

See MailerLite Email Automation on the Shopify App Store

How do you choose the right Shopify email marketing app?

I'd start with the channels and automations you need, then check the cost at your list size. I've put each app's rating, starting price and how it charges in this table:

Channels rule apps out first. Plain email works on all 9, but SMS narrows the list to Omnisend, Klaviyo, ONE, AfterShip and Avada, and WhatsApp narrows it to Klaviyo and Avada. Write down the automations you'll use in your first 3 months, then check the plan you can afford. Cart abandonment on Seguno and segments on AfterShip both need a higher plan.

Design comes down to how much control you want. Vitals accepts your own HTML, and Seguno, Omnisend, Klaviyo, ONE and Avada tag custom code. Seguno also adds Canva. Omnisend and Seguno have the most ready templates on their listings.

AI can do some of the design work too. On some apps, I could ask Claude or ChatGPT and it built the result for my store, and Omnisend and Seguno both connect to those tools. Send a test to your own phone, because a layout that fits on a desktop can break on a small screen.

Your other apps decide how much connecting you'll need to do. Seguno works inside Shopify Admin and connects to Postscript for SMS. Klaviyo has the longest list, with 350+ integrations. Vitals lists Klaviyo and Omnisend among the tools it works with, which helps if you keep one of them for email. Check that your reviews or loyalty app can trigger an email before you commit.

I found cost depends mainly on what each app counts. At 500 contacts, AfterShip costs $11/month, Avada and Omnisend $16/month and Klaviyo $20/month for email. At 2,500, Seguno costs $35/month, Avada $47/month and Omnisend from $59/month. Vitals costs $29.99/month.

Support draws the strongest praise on Seguno, where recent reviewers name the person who helped them, and Avada and ONE get similar comments in older reviews. The sharpest recent complaints I found are about frozen accounts on AfterShip and bills on Klaviyo. When setup problems came up on my test store, a few customer success teams fixed them within minutes, while others took hours to reply. I'd send a test question during your trial and time the reply.

Choose Vitals if you'd use its other apps as well, and Seguno for a dedicated email app inside Shopify Admin. Choose Omnisend for a free start with SMS later, and Klaviyo for detailed segments. GSC suits a large list you rarely email and ONE suits stores that want upsells too. AfterShip and Avada suit small budgets. MailerLite only makes sense if you already use it.

What counts toward an email plan limit?

It depends on the app's unit, and these apps count 5 different things. So the cheapest app at 500 contacts might not be the cheapest once your list or your sending grows.

Seguno, AfterShip and Avada count contacts or subscribers and give you unlimited emails on paid plans. Omnisend's Standard plan and MailerLite's Comfort plan also cap your sends, at 6,000 and 5,000 emails a month. Klaviyo and ONE count active profiles, and one Klaviyo reviewer warns that those can differ from the people you email.

GSC counts emails instead. Say you have 5,000 contacts and send 4 campaigns a month. That's 20,000 emails, or $51/month on Pro at $19 plus $1.60 per 1,000. Pro Max costs less only above 50,000 emails a month.

Vitals has one plan, with no send limit. Before you import a list, count your contacts and multiply by the campaigns you plan to send. Then compare that with each app's limit.

Do you need an email app if Shopify Messaging is free?

Not for basic campaigns. Shopify Messaging has 4.8 stars from 4,811 reviews, includes your first 10,000 emails each month for free and then charges from $1 per 1,000 emails.

It also includes email and SMS automations, WhatsApp, templates and Sidekick for editing emails. That's enough for a new store with a small list and one newsletter a month. I didn't find web push, popups or A/B testing on its listing, so you'd pair it with Shopify Forms for signups.

Merchants move away for more control. One Seguno reviewer says Shopify's email wasn't tracking their orders correctly, and an Omnisend reviewer says that app has more options. Start with Shopify Messaging when your list is small, and move when you need a segment or automation it can't send.

How do you keep your emails out of spam?

Verify your domain, email only people who agreed and keep your complaints low. Google's email sender guidelines ask bulk senders to set up SPF, DKIM and DMARC, offer one-click unsubscribe and keep spam rates below 0.30%.

Your email app can act on those numbers too. Reviews describe accounts paused for high spam or bounce rates, on AfterShip and MailerLite among others. One MailerLite reviewer says the company terminated their account after they emailed an old list, so import only people who agreed to hear from you.

Some plans add help. Seguno's Pro plan includes a deliverability audit, Avada's Advanced plan includes deliverability help and GSC lists sending modes and sender reputation safeguards. Vitals can send from your own domain once you verify it, and an Omnisend reviewer says support fixed their domain authentication within an hour.

Before your first campaign, send a test to a Gmail and an Outlook address, and check where it lands.

Is web push worth adding to email?

Yes, as an extra channel for visitors who won't give you an email. Web push only needs a shopper to click Allow, so it reaches people your signup form misses.

The main drawback is reach on phones. The Vitals page says push works in Chrome, Firefox and Safari on desktop, but on iPhone it only works once a shopper adds your store to their home screen. So with mostly iPhone traffic, you can expect far fewer subscribers than a desktop-heavy store.

Vitals, Omnisend, AfterShip and Avada list web push, and on Omnisend it starts on Standard. Klaviyo lists mobile push, and I didn't find push on Seguno, GSC or MailerLite. Vitals pushes go to all subscribers with no segments, so keep them to messages that suit everyone, such as a sale.

I'd turn on an abandoned cart push first, then check your subscriber count after a month.

How do you set up your first Shopify email?

I'd start with an abandoned checkout email, because it goes to shoppers who've already shown they want to buy and you can measure the orders it brings back.

Use these steps with any of the apps:

1. Install the app and sync your Shopify customers.
2. Verify your sending domain.
3. Turn on the abandoned checkout automation.
4. Add your logo and colours to the template.
5. Set the wait, such as 1 hour before the first email.
6. Add a welcome email for new subscribers.
7. Send yourself a test, then read it on your phone.
8. Check that each email has an unsubscribe link and reaches only people who agreed.

Setup took me about 10 to 12 minutes on Vitals, and about 15 to 20 minutes on each of the others.

Merchants report mixed experiences. A Seguno reviewer says they second-guessed their automations until support walked them through each step. An AfterShip reviewer calls setup complicated, and Avada and MailerLite reviewers describe trouble getting a first send to work. Check that your first test arrives before you build more.

I'd leave the automation live for 4 weeks before you change the wording, so your results reflect more than one busy week.

What changes in unusual situations?

I found the right app can change once your list grows quickly, you sell in more than one market, you need a plan-only feature or you move from another app.

With a very large list or heavy seasonal sending, the published plans run out at different points. Seguno's Pro plan includes 25,000 subscribers at $215/month, and AfterShip's Pro and Premium plans hold up to 10,000 contacts at $119/month and $179/month. GSC's cost follows your sending, so a busy Black Friday raises that month's bill. Vitals has no send limit.

When you sell in more than one market, check translation early. Klaviyo lists 11 languages, Vitals 15 and ONE 19, and Seguno and Omnisend tag translation. Vitals also translates its push prompt buttons. GSC, AfterShip, Avada and MailerLite show English only, so test your emails and confirmation pages in each language.

Some features only appear on certain plans. Seguno keeps cart abandonment for Standard. Omnisend keeps SMS and AI product recommendations for Pro, AfterShip keeps segments for Premium and GSC keeps A/B testing for Pro. Avada adds SMS and WhatsApp on Pro.

Moving from another app usually moves your contacts but not your flows, so plan to rebuild them. Vitals, Seguno, Omnisend, Klaviyo, ONE, Avada and GSC list contact imports, and Omnisend's listing mentions free migration. One Omnisend reviewer moved from Klaviyo smoothly, while a Klaviyo reviewer says removing the app damaged their theme code. Duplicate your theme first, and keep your old app running until your new flows have sent.

What are the benefits of a Shopify email marketing app?

An email app gives you a way to win back sales from people you've already paid to reach, and each email costs far less than another click. The list only earns money if you keep sending, so plan your first few campaigns as well as your automations.

Say 400 shoppers abandon checkout in a month and your average order is $60. If 5% come back after your reminder, that's 20 orders and $1,200 in sales. Take off your app's monthly fee and any discount you offered, and that's what the automation earned.

An email app also keeps your customer contact in your own hands, so a change in ad costs doesn't cut you off from your buyers. The limit is your list, because a small list won't bring big numbers and an old one can hurt your sending reputation.

Before you install an app, count how many people have agreed to marketing emails in your Shopify customers.

What are some ideas for using a Shopify email marketing app?

I'd try an abandoned checkout series first, because it needs no list building and only reaches shoppers who've shown intent. These 5 ideas suit different types of store:

1. Abandoned checkout series: a clothing store sends a reminder after 1 hour, then a small discount after 1 day.
2. Welcome series: a skincare store explains its bestsellers, then offers a first-order code.
3. Back-in-stock alert: a sneaker store emails shoppers when a sold-out size returns.
4. Win-back email: a coffee store emails customers who haven't ordered for 90 days.
5. Sale announcement: a homeware store sends a segment of past buyers an early look at a weekend sale.

I'd test the abandoned checkout series for a month, then add the welcome series once you have signups coming in.

Which Shopify email marketing app would I start with?

I'd start with Vitals, because its email and push apps come with 40+ other apps in one subscription, so you may be able to remove your separate review or bundle apps as well. Choose Seguno instead when you only want email and would like to work inside Shopify Admin, or Omnisend when you want a free start and SMS later. Install your choice, switch on one abandoned checkout email and check your orders from it after 4 weeks.

What do merchants often ask about Shopify email marketing apps?

How much does a Shopify email marketing app cost?

Paid plans on these apps start between $9/month and $35/month, and Seguno, Omnisend, Klaviyo, GSC, AfterShip, Avada and MailerLite all have a free option for live stores. The published plans reach $215/month on Seguno for 25,000 subscribers. The cost changes with your contacts or emails, depending on the app.

Does Shopify include email marketing without an app?

Partly. Shopify Messaging is a free app from Shopify that you install, and it includes your first 10,000 emails each month, then charges from $1 per 1,000 emails. It has automations, SMS and WhatsApp, but I didn't find web push or A/B testing on its listing.

Are there free Shopify email marketing apps?

Yes, I found a free plan on 7 of these apps. Seguno's stops at 250 subscribers, Omnisend's and Klaviyo's at 250 contacts and 500 emails and AfterShip's at 300 contacts and 3,000 emails. MailerLite's stops at 250 subscribers and 2,500 emails, Avada's lists 500 contacts and 12,000 emails and GSC has unlimited contacts with 10,000 widget views. Vitals has no free plan, and ONE's free plan is for test stores only.

Do email marketing apps slow down a store?

Emails themselves don't, because they send from the app's servers, but popups, forms and tracking scripts can. In my test, one email app on its own didn't hurt page speed. The risk comes from what you add to it, because many stores have 10-15 apps. Vitals loads all 40+ of its apps, including email and push, from a single app, so I didn't need to worry about load speed. One Klaviyo reviewer blames an extra script for slowing their site, so test your store before and after you install.

Can an email marketing app send SMS too?

Some can. Omnisend, Klaviyo, ONE, AfterShip and Avada send SMS, and Klaviyo and Avada add WhatsApp. Seguno connects to Postscript. Check the cost per message for the countries you sell in.

Can you move your email list to a new app?

Yes, your contacts usually move in a CSV file, but your flows and templates usually don't. Vitals imports a CSV with emails, names, tags and location, and asks you to import only people who agreed to hear from you. Keep your old app live until your new flows have started sending.